SC.12Journal
Notes from
set.
Behind-the-scenes, experiments and advice for independent artists. For the long read, see the music marketing guide.
May 15, 2023 · 2 min read How we’re using virtual sets with AI for music video production A beach, a skyscraper, a bedroom and a starry field, all in one day and one room. How AI-generated backgrounds and a projector studio in SoHo changed the math of a shot list. 
May 12, 2023 · 2 min read Choosing the right music video production team Experience, style, budget, and your gut. Six tips for picking the team that will bring your song to the screen.